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Monday
Nov142011

Discover Card Delivers On Its Sound Brand With Peggy & Patrick

AuthorThe Diner Music

We love Peggy and her crazy antics - this time with Patrick Kane.  We also love how Discover uses music to build their brand identity delivering their signature branded end tag at the end of each commercial.  It's memorable, simple and people hear it over and over again and associate it with the Discover Card brand.  Unlike a sound logo, an end tag has a little more room to run and can express a bit more.  Upbeat, intelligent, with a wink of playful whimsy.  Makes sense for a consumer card and fits perfectly as the little musical dessert for Peggy and his adventures.  Great brand building for the Discover Card brand all around.  We always look forward to more Peggy commercials.   

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