Wetabix Rocks Out The Dub Step?

Ok, the eletrectonic music fan in me loves this ad.  The dad in me . . . says "hmmmm" . . . until you actually put this in front of a 7-year old.  Truth be told, my kid loved this ad.  He laughed and thought it was silly, immitated the dance moves and it seemed almost normal in a world where every little kid is playing Just Dance 3 on their XBox360 Kinnects and Wiis.  Not sure if this was intentional and "tested" . . . or simply British . . .  but I am sure kids freaked out after watching this.  Nice risk and the creative team on this one can definitely say "i told you so!" to the doubters (although it might not be exactly what was intended).