Wonderful Pistachio Disguises Sound Branding With Honey Badgers and Cats That Play Keyboards

Those nuts at Wonderful Pistachio are at again . . . and this time with the infamous honey badger (above television commercial).  What we find interesting (other than the commercials being funny) . . . They continue to establish their brand by using a playful violin and brush drum end tag / stinger as their mnemonic (ya know, that little sound doodle at the end of their spot after the stock music).      

 

Gone is their ace composer - the keyboard playing cat from previous campaigns.  Here to stay is a two instrument sound brand communicating simplicity and whimsy with a down home acoustic/organic feel that is consistent with the campaign and brand.  We like this use, and it works well here, moreover, it also shows how different pieces of music can work well together within a multi-spot campaign (and given that the rest of its production music it was likely ok on their budget).  Check out their other videos online here starring Crytsal the Monkey, Kermit The Frog, Angry Birds, Snooki and Mr. Bill too!