Is Taking A Sheet A Sustainable Concept?

Even with the quirky little music bed . . . we think this campaign may be a one hit wonder.

Yes, we all like "Taking a Sheet" the first time . . . even the second . . . but at some point we think audiences will no longer give a sheet and tune out.

We can't wait to see what comes next and how they will top this creative concept, but we hope they capitalize on the brand momentum and continue with the doo doo jokes for our collective amusement.  We will push hard for a musical number for the second installment . . .