Power Brand: Freecreditscore.com

The band is back and the tunes are better than ever.  The latest campaigns are now airing for the music-driven Freecreditscore.com brand and its a great example of how the commercial and artistic worlds collide.

The band is real.  The music is too.  Freecreditscore.com continues to drive an authentic sound and music-based brand identity that makes it a household name.  Why?  Because it's memorable and stands out from other commercials.     

Fun, intelligent and unique creative work.  Enjoy!

Comments

[Jared Zanden]

Gents,

Good ad concept. I read a great story about the head of marketing who came up with the band search idea. Chris "something." Well done. Some of the ads were lame, but the band search concept was a great decision by the credit score folks and their marketing guru.

This ad is catchy like the ones in the first competition were.

If somebody know who the marketing guy was during the band search, can you remind me? Read a story in Bilboard mag a while back. Also, who's the ad agency that helped them?