Monday
Oct102011
A Beautiful Juxtaposition
Musical contrast can help make the moment, tell a second story, and often times, provide moving, human emotion in places where the eye sees one thing and the ear hears another.
As a music supervisor, I love these moments and creative direction. It's often times easy to pick the expected - Football = action music. However, sometimes, its more about the story of the people and not the game.
This is a great example above. Across the entire campaign, Toyota licenses music that highlights the emotion of the stories behind the players over the game itself. Simply beautiful.
Reader Comments (1)
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