Willie Nelson, Coldplay and . . . Chipotle

Sometimes you swing for the fences on a music license and the results are unexpected and great.  It's what every music supervisor and creative director loves - throwing the curveball.  It's easy to pitch music that is a natural fit or safe, it's easy to find music that is expected . . . but it takes a lot of nerve to walk into a room and say "I think Willie Nelson singing a down tempo version of a classic Coldplay song is what this brand video really needs."  The gamble pays off here and the result is terrific.  Way to take a creative risk and deliver for Chipotle.