Entries in music for advertising (17)
The Diner Music
Ohhhh Yeaahh . . . . Ferris Beuller Reprises Role for Honda
Awesomeness!! Mathew Broderick reprises his role as the cheeky Ferris Beuller in this spot for Honda. Bom Bom Duh-De Duh-De . . .chic . . chi-chi-chikaaaahhhh . . . Snagging a critical music license . . . They rock out the "Oh Yeah" theme song from Yello and then weave it in masterfully with a little violin quartet arrangement for the museum scene as well as Chinese New Year track for the parade scene . . . Honda . . . Honda . . . Honda . . .
Google Chrome's Amazing Indian Ad
Check out this amazing ad for Google Chrome in India - One of the best ads I have seen in 2012 so far. Great concept and really neat how they highlighted Tanjore artists. Music was tasteful and helped tell the story without any need for VO. We likey!!!
Live From Tokyo . . . It's Tommy Lee Jones!!
Ah, another gem from Japan . . . Tommy Lee in a space suit selling Boss Coffee. In years past, hollywood actors could quietly go to Tokyo for a big payday without letting their American and European audiences know they sold out. These days with YouTube, there is simply no where to hide and we love that!
For advertisers, the world has been their oyster for quite some time now. It wasn't that long ago that most of us remember how hard it was to deal with record labels, publishers and hollywood actors. Serious artists and bands would never allow their music on tv commercials for fear of being branded (pun intended) a "sell out." These days, record labels, publishers and the like chase down advertisers and court them pushing their latest hits onto whatever and wherever possible. "Getting syncs" has become the norm and the implosion of record sales has made advertising one of the most lucrative areas for new and old artists alike. Hollywood is pretty much the same at this point as well.
Is this a good? bad? do we even care at this point?
Hmmm, hard to answer, but its great for advertising . . . My two cents . . . it's about being tastful. When artists throw their music up against anything - it hurts all of us (and wastes money for their clients). It's bad for the artist and bad for the brand. When brands select music for the right reasons, it really works and everyone wins.
An example of bad taste in a selecting music/artist for a television commercial that had people scratching their heads:
An example of good taste in a selecting music/artist for a television commercial that had people saying "badass":
Sync This: Arcade Fire's "Sprawl"
Not sure where we will see this next, but this will make it to a television commercial, film or tv show shortly. So syncable. Upbeat, positive, and a great driving beat with arpegiated synth lines that provide the right kind of ear candy. It's modern, it's retro and it's everything we have come to love about Arcade Fire. We love this track and can't wait to needledrop it.
Wetabix Rocks Out The Dub Step?
Ok, the eletrectonic music fan in me loves this ad. The dad in me . . . says "hmmmm" . . . until you actually put this in front of a 7-year old. Truth be told, my kid loved this ad. He laughed and thought it was silly, immitated the dance moves and it seemed almost normal in a world where every little kid is playing Just Dance 3 on their XBox360 Kinnects and Wiis. Not sure if this was intentional and "tested" . . . or simply British . . . but I am sure kids freaked out after watching this. Nice risk and the creative team on this one can definitely say "i told you so!" to the doubters (although it might not be exactly what was intended).