Well Done, kinda sorta. We The Kings have created a music video that is an interactive game - literally. Click the picture above to play, but the music video is interactive and requires, you, the viewer to play along. If you don't play along or you play poorly . . . the video stops - literally mid-video . . . you have four tries to hear the whole thing.
Creative and innovative, but really just wanted to hear the song.
Review - mixed.