Love this. I saw this in a movie theater on the big screen and I thought how well done it was. The visuals are so original and unlike any Canon commercial (or any other spot) I have seen for that matter. The minimal score of simple repetitive piano with string highlights is just enough to create the intrigue. The swells and pizzicato strings move it along and then it goes back to where it begins. Classic approach to scoring this and has that Danny Elfman-esque / Clint Mansell-ish vibe. So well done.