Great job to John St. Advertising.  They kill it with their dead pan delivery on the future of advertising and the clear rising trend in cat videos.  The music choices were terrific across the spot assisting in helping to keep the juxtaposition and sincerity moving along. The initial music bed is overly serious, intelligent and plays on a classic music cliche.  The mid section introduces a little beat and piano apreggio bed that moves the piece along.  And finally, the cherry on top, we reach the big payoff.  The ending music anthem has a feel good, driving and trumphant energy that lifts us through the end and accentuates the parody.  We love this spot. 

Check out the end track here.

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